The story of FISIKA
FISIKA is a family business from Crete created and run by three women: Filio, her sister Voula and her daughter Maria.
They make handmade personal care products, mainly soap and skin creams, using organic ingredients. They are committed to sustainability with a zero waste production process and to supporting their local economy as well as reducing their ecologic footprint by getting the majority of their ingredients from local producers.
They asked us to create a visual
identity and communication applications for them. Coming up with a brief was a
gradual process that involved discussions with the client in order to answer
the question “why you do what you do?”
The logo of FISIKA was the starting point for the creation of the brand. We needed something that was handmade, friendly, “natural” and at the same time strong, bold and memorable.
The name of the company is the greek word (Greek) φυσικά which means natural (in a natural way). This, along with their passion for handmade creations, led us to the decision to go for a handcrafted logo.
Although FISIKA craft is based on tradition the company itself is very progressive and fresh and that had to be reflected on their branding.
The first package we designed was that of the soap bar. A product that comes from a long soap-making tradition and yet is so fresh and modern should be able to fit nicely next to the mirror at grandma’s remote house deep in the mountains of Crete as well as the modern bathroom in the metropolis.
This led us to combine subtle decorative elements with zen like minimalism.
Each soap bar is handmade and for that it deserves a unique package. We decided to use a silkscreen printed cotton pouch that would house each soap bar making the package exclusive as well as recyclable and reusable.
From that we went on to apply the same principles and visual style to a wide range of Fisika products from pocket soaps to aromatic vinegars and from skin creams to massage oils.
We came up with a series of minimal illustrations to communicate the whimsical creations that FISIKA was bringing into existence.
The soaps were assigned their main ingredient in a quasi realistic representation.
The creams got a more allegorical approach with a series of abstract symbols, relating to the use or ingredient of each cream.
Fisika also needed an online presence and for this we created a website that reflected the feeling of being at the FISIKA workshop in Crete.
Warm and welcoming with impressive images inspired by the ingredients and the products of FISIKA. This was version 1.0.
Soon it became apparent that the company needed a different approach to it’s online presence with more emphasis on sales. This led us to an overall redesign a year later. Version 2.0 is now online.
In the second version we made more prominent the e-shop functionalities while keeping the warm and welcoming feeling of the FISIKA real life workshop. By now we had a large depository of high quality images to work with so we decided to take advantage of this and built the website with an emphasis on photography.
We redesigned the checkout experience to enable users to complete their purchases with the minimum cognitive effort. With a few clear steps and a minimal, uncluttered checkout process, users can glide through the checkout.